Growth starts with a smart lead process

A modern lead process determines whether your box grows or misses opportunities to grow. As a CrossFit owner, your first impression starts at the very first moment of contact with your customer, when someone tries to book a trial class (or trial week). The barrier to sport is often very high, even higher is the barrier to trying a new sport, so booking a trial class (or week) should be extra simple and frictionless, increasing the likelihood that someone actually takes that first step.

Why traditional gym software loses leads

Most gym software providers do not integrate the lead process properly into their software or they make it unnecessarily difficult for a lead to book a trial class (or week). SportBit Manager and Virtuagym are examples of software providers that make the lead process harder than it needs to be.

The lead process in SportBit Manager

SportBit Manager requires a lead to fill in at least 9 fields, click 10 times and navigate through 4 separate screens before a trial class (or week) is finally booked. Afterwards, the lead receives a confirmation email without an iCal attachment (meaning the customer’s trail class (or week) cannot be automatically added to their calendar) and the confirmation comes without an invoice.

In addition, many of the fields that leads are required to fill in are not essential. The fewer fields and clicks required, the lower the barrier becomes to booking a trial class (or week). Adding an iCal file also significantly reduces no-shows. How often do you manually add appointments to your calendar from an email? Not often right?

You should expect more from your software

You should expect more from your software, at least that’s the conclusion from the 150+ interviews Gino and I (Sharief) have conducted with you, the gym owners. Can booking a trial class (or week) be just as frictionless as reserving a table at your favorite restaurant through Formitable? Yes.

The lead process needs to be simple, fast, and intuitive, without forcing leads to leave your website or click through multiple screens. To achieve this, we’ve built the Huppa booking widget.

The Huppa booking widget

The Huppa booking widget is designed to remove friction from the lead process and maximize conversion.

1. Embedded directly on your website
   Just like Formitable (restaurant booking software) demonstrates: the success of a widget increases when the entire experience stays within the context of your brand, no redirects, no confusion.
   
   

2. Your lead can book a trial (or week) in 4 steps
   While other software providers struggle with 9+ fields and multiple screens, we keep it simple:
   
   

   • Choose a class time

   • Enter first name, last name, email and create a password

   • For paid trials: pay for the trial

   • Done, your trial class (or week) is booked!
     
     

3. Automatic confirmation with iCal file and invoice
   The lead receives an automatic confirmation email with an iCal file, no hassle of manually adding trail classes (or weeks) to a calendar or chasing invoices afterward.
   
   

4. Huppa workspace
   With Huppa, every booking made through the widget automatically appears in the leads overview. No spreadsheets, no manual follow-up, no leads slipping through the cracks. During class, your coach instantly sees who is a lead, so they can offer extra attention.

You deliver the experience, we help with leads

We help you as a CrossFit owner with the lead process, you take it from there by giving the lead an unforgettable first experience inside your box.

I’d be happy to take a look at your current lead process and show you where improvements can be made :-)

It costs you nothing, just a bit of time, a coffee and a trial class.

Book an introduction with Sharief here.

Huppa — the operating system for class-based sports.